AI: Powerful Enough to Replace Marketers or Too Mistake-Prone
We constantly hear about artificial intelligence, that brilliant machine capable of performing tasks that require artists, writers, and experts. It relies on an endless repository of information contributed by people of all ages, backgrounds, and perspectives. Just 21 years ago, in the movie I, Robot, Will Smith sarcastically asked a robot: “Can you compose a […]
Before Using Blue Shades in Your Visual Identity … Think Twice
Blue, the default choice for creating a professional visual identity, and the chosen color for major platforms like Facebook and LinkedIn. But has blue become overused to the point that it no longer stands out or captivates attention? Let’s examine this in more detail. Facebook is blue, WhatsApp is green, but YouTube is red Although […]
What Your Company May Win or Lose By REBRANDING
Every company passes through tough situations as well as success, and the best thing to do is to work on the internal issues that cause the situation not to change colors. When can rebranding be an answer to your company? What would your company lose or win in the rebranding process? Let’s know. What is […]
E-commerce Web Design: 6 Features Never to Compromise
The Arabian markets have recently witnessed a boom in e-commerce web designs, and it has become essential for every company to design their own website, opening a door for users to get their products and services using phones and laptops, with no need for shop visits, and as long as it’s available. So, here we […]
Elements, Importance, and Psychological Effect of a Visual Identity
Some are still confusing the visual identity with the entire brand identity. First of all, visual identity is a core part of any brand identity, yet brand identity contains non-visual aspects like the brand’s tone of voice, for example, which means how this brand speaks to the target audience; if your products target women, the […]
